根據本系規劃與發展目標，本課程滿足增加觀光知識與實務能力之系核心能力，並且以領隊與導遊服務知識為主要的授課方向，奠定相關工作與專業證照之概念與基礎。
課程內容可分為四大部份：第一部份為「觀光、旅行業以及領隊導遊概述」，第二與第三部份分別為「領隊與導遊帶團工作流程」，第四部份為「領隊導遊實作知識與技巧」；期望學生從中學習理論基礎，並將實務介紹的部分作為未來工作的參考依據。
Tour leader and tour guide are the two most important characters in the whole travel service activity. Guiding practitioners are the combination of knowledge and ability, talent and skill. It takes perfect job planning and flawless implementation to do the deed. As for tour leader practitioners, their longest service hours and its triviality, yet their most crucial linkage role of the service providing process, revealing the key success factors are the wholesome implementing procedure and exact service contents offering.
課程內容可分為四大部份：第一部份為「觀光、旅行業以及領隊導遊概述」，第二與第三部份分別為「領隊與導遊帶團工作流程」，第四部份為「領隊導遊實作知識與技巧」；期望學生從中學習理論基礎，並將實務介紹的部分作為未來工作的參考依據。
Tour leader and tour guide are the two most important characters in the whole travel service activity. Guiding practitioners are the combination of knowledge and ability, talent and skill. It takes perfect job planning and flawless implementation to do the deed. As for tour leader practitioners, their longest service hours and its triviality, yet their most crucial linkage role of the service providing process, revealing the key success factors are the wholesome implementing procedure and exact service contents offering.
- Teacher: 夏秉楓
領隊英文
English for Tour Leader
1 Airport counter check-in (機場櫃台報到)
2 Baggage check-in (行李託運)
3 Airport security control (機場安全檢查)
4 Airport announcements (機場廣播)
5 In-flight announcements (機上廣播)
6 In-flight meals (機上餐點)
7 Immigration & Customs (出入境及海關)
8 Flight transfer & baggage claim (轉機及提領行李)
9 Hotel check-in (入住旅館)
10 Hotel room complaints (旅館房間客訴)
11 Restaurant dining (餐廳用餐)
12 Medical problems (醫療問題)
English for Tour Leader
1 Airport counter check-in (機場櫃台報到)
2 Baggage check-in (行李託運)
3 Airport security control (機場安全檢查)
4 Airport announcements (機場廣播)
5 In-flight announcements (機上廣播)
6 In-flight meals (機上餐點)
7 Immigration & Customs (出入境及海關)
8 Flight transfer & baggage claim (轉機及提領行李)
9 Hotel check-in (入住旅館)
10 Hotel room complaints (旅館房間客訴)
11 Restaurant dining (餐廳用餐)
12 Medical problems (醫療問題)
- Teacher: 張潤全
本課程內容將闡述銷售前、銷售中、銷售後的架構觀念，提供銷售前、銷售中應如何進行銷售管理，以及銷售後應如何進行顧客關係管理。除透過系統性地介紹銷售程序應有的基本步驟、售後如何管理、如何建立人際網絡、銷售人員如何選擇、訓練、激勵與報酬、銷售談判如何進行、如何處理複雜的組織採購、以及銷售與顧客關係4C架構分析外，並藉由個案分析使學生了解顧客關係管理在各觀光旅遊與餐旅產業的實務運作情形，以培養學生具備銷售與顧客溝通管理能力。
- Teacher: 林聖偉