網路行銷是一個典範轉移，是一項革命性的新整體概念…結合了「網路」與「行銷」兩個主題，融合淬煉出網路行銷的精髓。
本課程強調單一物種的核心能力之外，更強調網路行銷上的兩項原則：人無法與天爭，以及生態大於物種。在網路行銷竸爭策略中，除了考慮自身的核心能力(物種)之外，還要考慮外在環境(生態)。
1.人無法與天爭：網際網路是資訊時代的發明，它存在的目的是在革工業時代產業的命，目的是要將產業經濟帶入資訊時代。
2.生態大於物種：網路生態部分包括了三個面向(1)人：一個人、一群人、虛擬社群；(2)網：一個網、一群網、與虛擬企業間的競爭，以及(3)人與網之間的互動：關係、價格獲利、與自然成長。
因此本教學目標為此三個面向，並從這三個面向學習到如何於充滿競爭的網路行銷世界中生存。
Online marketing is a paradigm shift and a revolutionary new concept that combines the two main themes of "online" and "marketing," resulting in the essence of online marketing.
This course emphasizes not only the core competencies of individual species but also two principles of online marketing: "man cannot fight against the heavens" and "ecology is greater than species." In online marketing competition strategies, in addition to considering their own core competencies (species), it is also important to consider the external environment (ecology).
Man cannot fight against the heavens: The Internet is an invention of the information age, and its purpose is to transform the economy of industries from the industrial age into the information age.
Ecology is greater than species: The online ecology includes three dimensions: (1) people: one person, a group of people, and virtual communities; (2) networks: one network, a group of networks, and competition between virtual businesses; and (3) interaction between people and networks: relationships, pricing, profit, and natural growth.
Therefore, the teaching goal of this course is to focus on these three dimensions and learn how to survive in the highly competitive world of online marketing.
本課程強調單一物種的核心能力之外，更強調網路行銷上的兩項原則：人無法與天爭，以及生態大於物種。在網路行銷竸爭策略中，除了考慮自身的核心能力(物種)之外，還要考慮外在環境(生態)。
1.人無法與天爭：網際網路是資訊時代的發明，它存在的目的是在革工業時代產業的命，目的是要將產業經濟帶入資訊時代。
2.生態大於物種：網路生態部分包括了三個面向(1)人：一個人、一群人、虛擬社群；(2)網：一個網、一群網、與虛擬企業間的競爭，以及(3)人與網之間的互動：關係、價格獲利、與自然成長。
因此本教學目標為此三個面向，並從這三個面向學習到如何於充滿競爭的網路行銷世界中生存。
Online marketing is a paradigm shift and a revolutionary new concept that combines the two main themes of "online" and "marketing," resulting in the essence of online marketing.
This course emphasizes not only the core competencies of individual species but also two principles of online marketing: "man cannot fight against the heavens" and "ecology is greater than species." In online marketing competition strategies, in addition to considering their own core competencies (species), it is also important to consider the external environment (ecology).
Man cannot fight against the heavens: The Internet is an invention of the information age, and its purpose is to transform the economy of industries from the industrial age into the information age.
Ecology is greater than species: The online ecology includes three dimensions: (1) people: one person, a group of people, and virtual communities; (2) networks: one network, a group of networks, and competition between virtual businesses; and (3) interaction between people and networks: relationships, pricing, profit, and natural growth.
Therefore, the teaching goal of this course is to focus on these three dimensions and learn how to survive in the highly competitive world of online marketing.
- Teacher: 慧儀 何